Why Advertising on Facebook is Better than Google Adwords

79

By kay hebbourn

online advertising

Google AdWords For Dummies
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Advanced Google AdWords
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Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes
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Google AdWords For Dummies
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Move Over, Google


How fantastic would it be to go back in time?


Using the knowledge you have today, you could invent things before they have been invented, write things before they have been written, and create things before they have been created.


You could become a millionaire overnight.


How great would it be to go back six years and advertise your business on Google!?


Far less competition and you could deploy marketing techniques unheard of for the time. Your ads would be infinitely more targeted, way more inventory, convert better, and cost far less than Google Adwords do today.


Today, you have four options to choose from.


See if you can spot the best one:


1.Hire an SEO expert. For around $2000, you can assign the services of an internet marketing ‘guru’. For this costly figure, the guru will fill your website with keywords and eventually help to fire your website up to the top page of Google.


2.Manual Labour Traffic. This is just as it sounds. Lots of work, lots of commitment. Through article marketing, blogging, press releases, social media, podcasting, video marketing etc, you can help fire yourself to the top of Google. This can be a long, often unrewarding challenge.



3.Do nothing – in which case you’re just someone in a suit, sitting in an office, hoping for the best. Good luck with that.


4.You can go back in time. More or less. How? Facebook.


Facebook Ads.


Facebook ads are the single most bankable source of traffic on the web today. Google admits this. Google even fears this. Facebook is a genuine competitor of Google.


With an astonishing 39 billion page views every month, your adverts on Facebook are infinitely more targeted, way more inventory, convert better and cost far less than Google Adwords.


Now is the time to market your business on Facebook. Facebook currently has only 1/20th of the advertisers that Google has.


What’s more, Facebook ads are easy to use and set-up, cheap and ultra targeted like you won’t believe.


Think about all the information that people provide Facebook with. Age, sex, hobbies, location, education, interests etc etc etc. Facebook ads work for practically ANY market.


With the quick set-up page for Facebook ads, you create your own advert in seconds, and within just a few more seconds, you can actively target your advert to ultra specific targeted prospects. You can select the age group, location, education etc of who you want to target, and Facebook even tells you how many people will have access to your advert.


It is like being back on Google six years ago.

Comments

annon 2 years ago

You slate google advertising, yet you have Google adverts on this page. Interesting.

kay hebbourn profile image

kay hebbourn Hub Author 2 years ago

Good point, but firstly they are contextual rather than in Google itself and secondly I didn't choose them to be there :}

onlinecashdigest profile image

onlinecashdigest Level 1 Commenter 23 months ago

I agree with you that Facebook adverts are good, the only draw back is that users may click them out of curiosity since sometimes Facebook users just log on to check on other things.

Kay Hebbourn 23 months ago

True but I wonder if the same could be said for adwords on Google?

jodistott profile image

jodistott 20 months ago

I just ran a campaign on Facebook and was shocked by the repose and the price I paid. I have to agree with this article. I am really wishing we can keep this a secret!

kay hebbourn profile image

kay hebbourn Hub Author 20 months ago

thanks Jodi, great feedback. What was your campaign? Kay

dougalperman profile image

dougalperman 20 months ago

Good hub. I agree. I've done a little experimenting with Facebook Ads. So far, I've seen good results in terms of driving users to a fanpage. I was talking about this at a seminar I was speaking at recently and someone contested the benefits of using Facebook ads to get people to like your page. She thought the cost of acquisition, at around 50p per 'like', was very expensive. I disagree here as I think it entirely depends on what you do with your fans once you have attracted them.

How much do you think you need to spend to see results, particularly in terms of earning revenue?

Kay hebbourn 20 months ago

Thanks for your comments, I really appreciate them. There are other ways to get people to your fan pages too....here is one http://socialmedia-managers.com/2010/09/how-to-do- using Greasemonkey.exe (free).

I think your last question depends on how targeted your niche is, how clever your ad is and what you are trying to achieve. Are we connected on Facebook? http://www.facebook.com/#!/profile.php?id=100000347028440

glasstech595 profile image

glasstech595 15 months ago

We started using Facebook ads 1 month ago, targeted to our city and area. Approx 450k impressions for less than $40. Pretty amazing.

kay hebbourn profile image

kay hebbourn Hub Author 15 months ago

Well done, what is your business? Are you targeting local or global?

techmagnate11 profile image

techmagnate11 Level 1 Commenter 8 months ago

Yes i am fully agree with you!in these day facebook is very important part to promote our business.

Obama 7 weeks ago

It is better to place ads for for next campaign

n face book than on Google

I am happy

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