Why Advertising on Facebook is Better than Google Adwords
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online advertising
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Move Over, Google
How fantastic would it be to go back in time?
Using the knowledge you have today, you could invent things before they have been invented, write things before they have been written, and create things before they have been created.
You could become a millionaire overnight.
How great would it be to go back six years and advertise your business on Google!?
Far less competition and you could deploy marketing techniques unheard of for the time. Your ads would be infinitely more targeted, way more inventory, convert better, and cost far less than Google Adwords do today.
Today, you have four options to choose from.
See if you can spot the best one:
1.Hire an SEO expert. For around $2000, you can assign the services of an internet marketing ‘guru’. For this costly figure, the guru will fill your website with keywords and eventually help to fire your website up to the top page of Google.
2.Manual Labour Traffic. This is just as it sounds. Lots of work, lots of commitment. Through article marketing, blogging, press releases, social media, podcasting, video marketing etc, you can help fire yourself to the top of Google. This can be a long, often unrewarding challenge.
3.Do nothing – in which case you’re just someone in a suit, sitting in an office, hoping for the best. Good luck with that.
4.You can go back in time. More or less. How? Facebook.
Facebook Ads.
Facebook ads are the single most bankable source of traffic on the web today. Google admits this. Google even fears this. Facebook is a genuine competitor of Google.
With an astonishing 39 billion page views every month, your adverts on Facebook are infinitely more targeted, way more inventory, convert better and cost far less than Google Adwords.
Now is the time to market your business on Facebook. Facebook currently has only 1/20th of the advertisers that Google has.
What’s more, Facebook ads are easy to use and set-up, cheap and ultra targeted like you won’t believe.
Think about all the information that people provide Facebook with. Age, sex, hobbies, location, education, interests etc etc etc. Facebook ads work for practically ANY market.
With the quick set-up page for Facebook ads, you create your own advert in seconds, and within just a few more seconds, you can actively target your advert to ultra specific targeted prospects. You can select the age group, location, education etc of who you want to target, and Facebook even tells you how many people will have access to your advert.
It is like being back on Google six years ago.
CommentsLoading...
I agree with you that Facebook adverts are good, the only draw back is that users may click them out of curiosity since sometimes Facebook users just log on to check on other things.
True but I wonder if the same could be said for adwords on Google?
I just ran a campaign on Facebook and was shocked by the repose and the price I paid. I have to agree with this article. I am really wishing we can keep this a secret!
Good hub. I agree. I've done a little experimenting with Facebook Ads. So far, I've seen good results in terms of driving users to a fanpage. I was talking about this at a seminar I was speaking at recently and someone contested the benefits of using Facebook ads to get people to like your page. She thought the cost of acquisition, at around 50p per 'like', was very expensive. I disagree here as I think it entirely depends on what you do with your fans once you have attracted them.
How much do you think you need to spend to see results, particularly in terms of earning revenue?
Thanks for your comments, I really appreciate them. There are other ways to get people to your fan pages too....here is one http://socialmedia-managers.com/2010/09/how-to-do- using Greasemonkey.exe (free).
I think your last question depends on how targeted your niche is, how clever your ad is and what you are trying to achieve. Are we connected on Facebook? http://www.facebook.com/#!/profile.php?id=100000347028440
We started using Facebook ads 1 month ago, targeted to our city and area. Approx 450k impressions for less than $40. Pretty amazing.
Yes i am fully agree with you!in these day facebook is very important part to promote our business.
It is better to place ads for for next campaign
n face book than on Google
I am happy

















annon 2 years ago
You slate google advertising, yet you have Google adverts on this page. Interesting.